A private B2B meeting series across Europe

Who We Are

CONNECT events were created by the team behind some of Europe's most successful trade events. After years of running large-scale expos, we saw the shift: companies no longer wanted massive, noisy public shows. They wanted structure, privacy, and tangible business outcomes.

CONNECT is the answer to that need, a focused, cost-efficient, and sustainable way to expand across Europe through verified access and honest, face-to-face business.

Our mission is simple: fewer distractions, stronger conversations, and measurable ROI for every participating brand and buyer.

Hotel venue | Pre-equipped stands | Structured B2B program |

The CONNECT Story

We designed CONNECT events with a clear vision: to create a business event format that removes the noise and amplifies real value. Every edition follows a structured, hotel-based model built for productive meetings, verified access, and measurable results.

CONNECT launched in the alternative nicotine sector because the industry needed a compliant, efficient, and safe way to keep trade alive. The same model now expands naturally into other verticals — technology, green energy, wellness, and any sector where trust, regulation, and professionalism matter.

Across all markets and industries, the foundation stays the same: curated attendance, pre-equipped stands, clear schedules, and a business-first environment where every meeting has purpose.

Hotel venue

Pre-equipped stands

Structured B2B Program

Controlled Attendee list

Why CONNECT Works

Traditional expos can be expensive, inefficient, and full of distractions. CONNECT does the opposite. We limit the number of participants, curate the audience, and provide a professional environment where business gets done efficiently.

This format reflects where the industry is heading: verified access, structured meetings, and clear outcomes. When the right people are in the right room, everything else falls into place.

Who Should Attend

Participants (brands)

Brands and manufacturers are looking to expand their distribution network in Europe. Participants get a pre-equipped stand, access to the full B2B program, and a powerful platform to meet new partners.

Invited trade visitors

Distributors, wholesalers, retail chains, franchise owners, and other key buyers from the host country and region. Attendance is by invitation only and free of charge for qualifying businesses.

Our Roadmap in Europe

The CONNECT series officially launches in 2027, with events in six key European markets:

More locations will be added in 2028 and beyond, forming a structured rollout across Europe that will expand CONNECT into a truly pan-European B2B network.

About the Organizing Company

CONNECT is produced by NEXT LVL EU, an independent event organiser based in the European Union. Our team has decades of experience in creating and managing large-scale international trade shows, conferences, and B2B events.

Core Principles:

• A focus on measurable results and clear ROI for our partners.

• A commitment to quality over quantity in every aspect of our events.

• A deep understanding of the European market and its diverse business cultures.

• A dedication to compliance and regulatory transparency in all markets."

• "A belief in sustainable, efficient business practices."

• "A commitment to verified, curated access for all participants."

Ready to do business differently?

Join the CONNECT series and meet the partners that matter.