It started with a simple idea.
Today, NLE Connect turns that idea into focused, high-value events across Europe.
About NLE Connect
NLE Connect is the brainchild of NEXT LVL EU Limited, the same team that built the Next Level Expo network. After years of running major international expos, we noticed a clear shift in what the market needed. Brands were moving away from the massive, impersonal public events. They were asking for something more curated and compliant, a place where real business could happen efficiently and privately. As regulations tightened and buyers became more selective, the call for a more innovative alternative to the traditional trade show became impossible to ignore.
So, we built one. We designed an event that prioritizes genuine connection, quality, and trust over sheer size.
From my perspective as the founder, this project is a direct result of that experience. I’ve watched too many companies waste time and money at oversized expos that are terrible for building actual relationships. NLE Connect started with a simple question: What if we could offer professionals the same level of visibility, but in a format that respects their time? What if we could make networking feel purposeful again?
We’re operating on a simple belief: progress doesn’t have to be loud. It just needs the right people in the right room at the right time.
Our Vision
We want to change what a business event can be fundamentally. Our goal is to build a network of closed, high-value meetings that are faster and more focused than traditional expos, events with clear structure and measurable outcomes.
NLE Connect is about creating a professional ecosystem where people can meet face-to-face, have open discussions, and leave with tangible results. It’s a simple vision, really: cut out the noise, amplify the value, and let true professionalism take center stage.
Our Verticals
We launched NLE Connect in the alternative nicotine industry for a simple reason: it was a sector that desperately needed a safe, compliant way to keep trade and innovation alive amidst burdensome new regulations. That experience taught us how to operate successfully in complex, regulated markets. But this model isn’t limited to one industry. It’s built to expand naturally into other sectors like technology, green energy, and wellness, any field where trust, privacy, and verified access are critical. No matter the industry, every vertical we touch will be built on the same core principles: a professional focus, verified participants, and a complete environment where every detail is geared toward productive meetings.
Why This is the Future
Let’s be honest, the business world is changing. With advertising channels shrinking and regulations expanding, professionals need safer, more innovative ways to connect. NLE Connect provides that solution, a format that combines precision with professionalism.
We believe this is more than just another event; it’s a blueprint for the future of B2B engagement. When you get the right people in the right room, everything else falls into place.