Events Across Europe

NLE Connect brings one consistent format to a range of European markets, each chosen for its potential and timing. Every edition follows the same structure — a premium hotel venue, pre-equipped stands, verified participants, and curated meetings — yet each city tells a different story about where business is headed. Together, they form a network of private, professional gatherings that move Europe’s industries forward.

Athens, Greece — Q1 2026

Venue: Holiday Inn Athens Attica Avenue (IHG Group)

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Sales Period:
Market Note:
Greece has long been a bridge between East and West, a place where commerce thrives on relationships. Today, the country’s retail and hospitality sectors are adapting quickly to new EU regulations and changing consumer behavior. Athens, with its potent mix of distributors and boutique networks, offers the perfect ground for responsible, professional dialogue. NLE Connect Athens opens the year with energy, connecting brands and buyers in a city where tradition and modern trade meet.
Regulatory Insight: Greece enforces strict control on nicotine products with flavor restrictions, packaging rules, and ID verification. These limits make public advertising difficult, but create room for compliant B2B exchange.
Founder’s Note:
Greece represents conversation and trust. Regulation here is strong, but so is creativity. It’s the ideal place to start the year and remind us that real business still begins with a handshake.

Warsaw, Poland — Q1 2026

Venue: B&B Hotel Warszawa-Centrum

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Sales Period:

Market Note:
Poland’s economy has been one of Europe’s fastest-growing, and its alternative nicotine market reflects that momentum. The country’s strong manufacturing base, distribution network, and early regulatory adoption make it a natural meeting point for Central and Eastern Europe. Warsaw’s position as a regional hub allows NLE Connect to bring together stable partners and new entrants in a market defined by discipline and opportunity.

Regulatory Insight:

Poland enforces clear excise, labelling, and age restriction rules. It remains one of the most structured markets for B2B growth.

Founder’s Note:
Warsaw shows that structure doesn’t limit creativity; it focuses it. The professionalism of the Polish market makes it an anchor for NLE Connect’s European expansion.

Milan, Italy — Q2 2026

Venue: B&B Hotel Milano Sant’Ambrogio

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Madrid, Spain — Q3 2026

Venue: B&B Hotel Madrid Centro Puerta del Sol

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Market Note:
Spain’s market is transforming. New policies are reshaping retail structures, while innovation continues to rise from major cities like Madrid and Barcelona. The country’s vibrant entrepreneurial spirit remains strong, even under tighter regulation. NLE Connect Madrid captures that energy, giving brands a space to maintain visibility and credibility as the market adjusts to the next wave of reforms.

Regulatory Insight:

Spain is implementing national rules on flavors, labeling, and disposables. These shifts limit consumer marketing but open fresh opportunities for professional networking.

Founder’s Note:
Madrid is bold and adaptive. Even as rules change, business finds a way forward — and that’s precisely what Connect is here to support.

Paris, France — Q4 2026

(Alternate or Joint Edition)

Venue: Holiday Inn Athens Attica Avenue (IHG Group)

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Market Note:
France has a long history of craftsmanship and regulation that coexist in balance. The country’s strong retail infrastructure and commitment to public health create both limits and opportunities. Paris, as a capital of influence, allows NLE Connect to engage with brands that value sophistication, compliance, and serious business discussion.

Regulatory Insight: France maintains strict laws on advertising and product presentation, making B2B-only events one of the few legal ways to showcase innovation.

Founder’s Note:
Paris reminds us that professionalism and elegance belong together. Every conversation here carries purpose — and that’s the tone Connect wants to set for Western Europe.

Bucharest, Romania — Q4 2026

Venue: B&B Hotel București

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Sales Period:
Market Note:
Romania’s market is young but ambitious. In recent years, it has seen steady growth in retail networks, distribution, and manufacturing partnerships. The country’s recent regulatory reforms are steering it toward stronger, more organized trade frameworks. Bucharest offers a blend of fresh opportunity and open-minded entrepreneurship, a perfect environment for Connect to close its 2026 tour on a high note.

Regulatory Insight:

Romania enforces new excise and advertising restrictions, making private B2B events the safest path for legitimate promotion.

Founder’s Note:
Romania feels like the beginning of the next chapter. It’s where energy, talent, and opportunity meet — the ideal place to finish one season and start planning the next.

Legal and Regulatory Alignment

All NLE Connect editions follow European Union standards for product safety, labelling, and event compliance. Each host country undergoes a legal review before the event, ensuring that all displays, sponsorships, and communications meet local and EU rules. Participants receive pre-event legal updates and on-site guidance, allowing them to focus entirely on business, assured that every aspect of participation remains within regulation.